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Bay Leisure LTD

61918 Bay Leisure logo

Bay Leisure Ltd is an independent not for profit company set up in September 2007. Bay Leisure Ltd manages the LC on behalf of the City and County of Swansea under a 10 year lease which started in March 2008.

Bay Leisure Ltd also operates Simply Gym Llansamlet, Simply Gym and Play Gorseinon and Simply Gym Cwmbran.

In partnership with Swansea University Bay Leisure Ltd opened 360 Beach and Watersports Centre in Swansea Bay in September 2012.

The company has a board of 11 non-executive directors who are all voluntary. There are 2 City and County of Swansea council members on the board. The rest of the board is made up of local professionals from different business sectors. The board meets 8 times a year.

Our Vision

To be a leading not for profit leisure operator, positively impacting the lives of our customers and making a difference to our communities

Our Mission

To be a dynamic "not for profit" company that:

  • Delivers to our stakeholders through the power of our people.
  • Works in partnership with all relevant organisations
  • Provides high quality sport, accessible leisure and recreation opportunities.
  • Therefore improves physical activity, health, quality of life and well being in the communities in which we operate.


For more information on Bay Leisure please go to bayleisureltd.co.uk